At the heart of Midorico is a simple belief: tea should be honest, thoughtful and steeped in tradition.

Midorico began with a daily ritual, with one bowl of matcha in the middle of a hectic day. What started as a moment of serenity soon turned into a deeper appreciation for the craftsmanship, culture, and quiet discipline behind Japanese tea. But as our passion grew, we noticed something was missing. Too often, teas sold online came with vague origins, inflated prices, and inconsistent quality.

We set out to change that.